Price: $9.29 - $7.03
(as of Jan 20, 2026 17:42:27 UTC – Details)
Smooth hair the way nature intended with OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo. No matter the hair type, this powerhouse hair-smoothing shampoo nourishes and hydrates strands, leaving them extra-glossy with a lustrous shine. The rich and exclusive blend of this shampoo contains Brazilian keratin protein, which is known to help strengthen and smooth hair. The straightening shampoo is also infused with coconut oil for softness, avocado oil for moisture and cocoa butter. Plus, the coconut, brazil nut and cocoa butter scent makes lathering up an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing shampoo is gentle enough to smooth hair cuticles and promote strong, long tresses. For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner.
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 3.9 x 6 inches; 13 ounces
Item model number : 4095601
Manufacturer : Vogue International
ASIN : B004ISW5YY
Best Sellers Rank: #18,045 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #550 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (10,896) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SMOOTH HAIR THE WAY NATURE INTENDED: This 13-fluid ounce bottle of OGX Ever-Straightening + Brazilian Keratin Therapy Hair-Smoothing Shampoo hydrates strands, leaving them extra-glossy with a lustrous shine
SOFTER, SILKIER, STRONGER: No matter the hair type, this nourishing keratin shampoo strengthens and softens hair while helping smooth the cuticle for strong, long tresses
HAIR CARE INSPIRED BY NATURE: Formulated with a rich, exclusive blend containing Brazilian keratin protein, moisturizing avocado oil, coconut oil for luster and cocoa butter
ALL-AROUND SENSORY EXPERIENCE: The coconut, brazil nut and cocoa butter scent leaves your locks smelling irresistibly good every time you lather up. Plus the sulfate-free surfactant hair care system is paraben-free and gentle on your tresses
BEAUTY, PURE & SIMPLE: For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner
13 reviews for OGX Ever-Straight Brazillian Keratin Therapy Shampoo, 13 Ounce
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MiaGardner –
Very good for long hair and tangles.
This is the only conditioner I use on my hair. I’ve been using it for years now and I will continue to use it. It works well for tangles with my long hair.. Keeps my hair, healthy, and shiny too.
gilda mendible –
Excelente producto
Excelente producto
Amazon Customer –
wonders
Lovely…love the aroma and beautiful smoothing feeling during washing hair and after, hair is left feeling soft and smooth and shines….happy
Guillermo Raymundo –
Buen shampoo
Esta bien pero para mi cabello no resulto
Heather –
Great Product!
Makes my hair so smooth and soft. I feel like it has contributed to healthier hair.
Jonilisa –
Our favourite OGX product, it smells wonderful and treat your hair so gently
My husband has used this for years and now Amazon is the only place we can find it. We buy it when it is $6 or less in stock up
Sarah Mccrory –
Love this product
Makes my hair silky straight. Smells amazing
Bookish206 –
My mother loves this shampoo and only uses this
This is the only shampoo my mother uses and we can’t find it anywhere else. Thank goodness for Amazon!
Rui –
Bon produit
Mert-Ugur Karakus –
Wirkung:Das OGX Brazilian Keratin Smooth Shampoo macht mein Haar sofort weich und geschmeidig. Es glättet die Haare sichtbar, lässt sie weniger kraus wirken und sorgt für einen schönen, gesunden Glanz. Nach der Anwendung fühlen sich meine Haare viel gepflegter an.Duft:Der Duft ist richtig angenehm – eine dezente, süßlich-blumige Note, die lange anhält. Kein aufdringlicher Chemiegeruch, sondern einfach frisch und entspannend.Pflege:Das Shampoo reinigt sanft, ohne auszutrocknen. Selbst meine empfindliche Kopfhaut wird nicht gereizt. Die Keratin-Formel wirkt, ohne zu beschweren, und das Haar lässt sich leichter kämmen.Verpackung:Die Flasche liegt gut in der Hand und lässt sich einfach dosieren. Der Verschluss funktioniert zuverlässig und tropft nicht.Fazit:Für alle, die glattes, glänzendes Haar lieben, ist das OGX Brazilian Keratin Smooth Shampoo eine tolle Wahl. Es pflegt das Haar intensiv, riecht fantastisch und macht die Haare einfach schön – klare Kaufempfehlung!
Noemie Trottier –
At first I was not sure but omg its smells so good and everything my hair needed
olia –
The scent isn’t what I want, but the effects are great
Client d’Amazon –
Good quality and it cleans efficiently without drying my hair