Price: $25.99 - $17.50
(as of Jan 21, 2026 17:22:39 UTC – Details)
Nexxus Color Assure Shampoo for color-treated hair has been specially formulated to help extend the color vibrancy of color-treated hair for longer. Using our exclusive PROTEINFUSION blend, this sulfate-free shampoo for color treated hair helps replenish nutrients to help enhance color vibrancy. For best use, apply this silicone free shampoo with pump to wet hair. Later, rinse and follow with Nexxus Color Assure Conditioner. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regiment for color care. The range includes products like a shampoo, conditioner, and purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.
Is Discontinued By Manufacturer : Yes
Product Dimensions : 6 x 5 x 4 inches; 1 Pounds
Item model number : 605592091759
UPC : 605592091759
Manufacturer : Unilever
ASIN : B001EO5WYU
Best Sellers Rank: #3,981 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #42 in Shampoo & Conditioner Sets
Customer Reviews: 4.4 4.4 out of 5 stars (8,648) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
LONG-LASTING COLOR VIBRANCY: The Nexxus Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes
PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with our exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free
CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life
THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask
HAIR CARE EXPERTS: Our experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results
SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process
Nexxus Color Assure Sulfate-Free Shampoo with ProteinFusion For Color-Treated Hair for Enhanced Color Vibrancy, Silicone Free Shampoo with Pump 33.8 oz
25.99$ Original price was: 25.99$.17.50$Current price is: 17.50$.
- SAR: ﷼65.64
- PKR: ₨ 4,877.25
- AED: AED64.26
13 reviews for Nexxus Color Assure Sulfate-Free Shampoo with ProteinFusion For Color-Treated Hair for Enhanced Color Vibrancy, Silicone Free Shampoo with Pump 33.8 oz
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Stephstuff –
Great shampoo
My daughter likes this shampoo. She has pink hair and it helps retain color. Accidentally bought 3 bottles but im going to keep them as my daughter will probably continue to keep her hair pink
SKS –
Pleasantly Surprised by Nexxus
I never had any interest in trying Nexxus products until I bought a “sulfate free shampoo” that definitely wasn’t sulfate free. I dye and tone my hair at home and need a sulfate free shampoo to keep my hair healthy and one that doesn’t strip the color and toner I use. I picked this shampoo in a rush and I now use it regularly. It keeps my hair soft but strong, has a pleasant scent, and one bottle lasts longer than most in this price range on Amazon. I am growing my hair long and I believe it is a good value. The conditioner is moisturizing and detangles well however I tend to use slightly watered down bonding masks more often or with the conditioner instead of just the conditioner because I am growing my hair long. I have used these products for about a year now and I like how healthy and shiny my hair has become. Every once in a while I will use a different shampoo for a few washes simply because I have heard it’s a good idea to change shampoo to make sure your hair is getting all it needs. This works for me and I suggest you try this shampoo and conditioner especially if you are growing your hair out or need a good set of rescue products for damaged hair. FYI-I am in my early sixties if you are looking for products that work for hair turning grey.
Amazon prime customer –
Great value
Hair clean, increased volume great scent and shine for colored hair. Value is great compared to other brands.
Bailey –
Middle of the Road
Not the best, not the worst. Had to switch eventually as my hair started to get greasy quick.
Suzy –
Another great Nexxxus product!
I love this product, makes my hair so soft!
Steph –
Will not lather
Seems to dry my hair out a little,, does not lather,, so that is not so great because i cannot tell if it is cleaning with no lather,,Well it does clean the hair and scalp after all,, but I was using so much,,, that I’ve wasted a lot. I am a retired hairdresser and I do not remember this product performing this way ever. Does protect the color.
Jennifer –
Great smelling shampoo.
The shampoo smells good and leaves my hair feeling soft.
Mariangela Nunez –
Nice hair
It’s a very good.
Elizabeth ann donoghue –
First used the shampoo when on long holiday in Canada. Doesn’t wash out colour and is gentle on scalp. Very god value for money as you only need a small amount of this lovely creamy product. So glad I can get it sent to the UK.
Sujit Iyyani –
Love this brand
Hami Gari –
– Good quality with perfect texture & high efficiency- Marvelous aroma
Sara –
Al fin dí con un shampoo realmente hidratante, sin sulfatos y a un costo bueno en relación precio/cantidad/calidad. Si tienes cabello fino o se te cae y quieres algo que humecte el cabello sin que te deje el cuero cabelludo graso, este shampoo es el indicado! no ocasionará que se te caiga mas, deja el cabello suave y con brillo, huele muy fino, el olor no llega a molestar. Yo no tengo el cabello teñido, sin embargo, lo compre por los excelentes ingredientes que tiene y a pesar de las reseñas negativas, a mi me ha encantado 😉
Nancy Jaimes Carrasco –
Porque viene la botella como vieja se ve que tenía mucho tiempo almacenada.