Price: $24.00 - $19.20
(as of Jan 19, 2026 07:26:01 UTC – Details)
From the manufacturer
Color Wow Color Security Shampoo
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Color Wow Color Security Shampoo Merchant Video
Explore More from Color Wow
Superlight hydrator
Easy detangling + super weightless hydration for fine thin hair; heat protection
Rich moisture, no greasiness
Easy detangling and rich hydration for thick, coarse hair; heat protection
Frizz free through 3 washes
Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth
Best For
Fine to normal hair
Best For
Normal to thick hair
Best For
Straight, wavy, or curly hair that gets frizzy
Key Ingredients
3 levels of heat protection keep hair safe from damage and dulling
Key Ingredients
3 levels of heat protection keep hair safe from damage and dulling
The Results
Glassy-sleek, straight, frizz-free styles that last 3-4 shampoos.
Benefits
Nourishes + delivers silky-smooth, glossy hair
Benefits
Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair
Benefits
Long-lasting frizz-free hair no matter the weather.
Is Discontinued By Manufacturer : No
Product Dimensions : 8.44 x 3 x 8.44 inches; 8.48 ounces
Manufacturer recommended age : 0 months and up
Item model number : CW510
Department : Unisex Adult
Manufacturer : AmazonUs/FEDM1
ASIN : B00G187BFW
Best Sellers Rank: #3,306 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #104 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars (6,187) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
13 reviews for COLOR WOW Color Security Shampoo – Sulfate Free & Residue-Free Formula | Healthy Looking Hair & Scalp | Paraben Free Salon Quality
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Nikki –
Want soft hair?
This is the best shampoo I’ve ever purchased.I’ve been using WOW for years after my cousin sent me Wow for my birthday. The skies opened.Whenever I change out and change back (girls, you know what I mean) I am always amazed at how soft and shinyWow makes my naturally dry, dull, curly, hair. My scalp feels squeaky clean without feeling dry. So many ‘dry hair’ products are heavy and leave a nasty buildup.. Not with Wow.It lathers well, rinses easily, smells soft and clean.It’s pure heaven!Even if my hair more like Medusa’s.A bit pricey but a little goes a long way (and I’ve got looooong hair) Soooooo Worth it !
Catherine –
Wow shampoo
I’ve been using the WOW shampoo for a little while now, and I’m honestly impressed. From the first wash, my hair felt cleaner, lighter, and less weighed down. It has a really fresh scent that isn’t overpowering, and the formula lathers nicely without feeling harsh.What I love most is how soft and shiny my hair looks afterward. It helps control frizz, gives my curls/smooth hair (adjust if needed) more definition, and leaves my scalp feeling refreshed. I’ve noticed less shedding and breakage too.
Linda G. Brown –
Great Shampoo
A wonderful product makes my hair manageable and look healthy. Been using this for over a year and love, I believe this was my 3 rd order of this shampoo.
Lorie Ann –
My hair feels clean and happy!
I’ve tried a bunch of shampoos, but this one really stands out. The COLOR WOW Color Security Shampoo leaves my hair feeling super clean without any weird residue or heaviness. It’s sulfate-free, paraben-free, and gentle on my scalp.I color my hair, so I’m always looking for something that won’t strip the color, and this shampoo will not strip the color. My hair looks shiny, feels soft, and stays fresh longer between washes.No buildup or residueSafe for color-treated hairLeaves hair feeling light and cleanA little pricey, but worth it for salon-quality resultsDefinitely a keeper in my hair care routine!
Anne –
Great for colored hair!
Good Shampoo leaves hair healthy.
CRC –
One of my favorites!
One of my favorite brands! Love the quality of the shampoo and all their products. Doesn’t take much, smells good. Is a little pricey, I only used 1-2 times per week.
Amy –
Love this for clean hair that doesn’t leave residue
Love this shampoo for removing build up. It’s light weight and doesn’t leave residue/build up on hair. Great for moderate to oily hair. Wouldn’t recommend daily use on dry hair. Great for thick hair.
Happy Customer –
Product leaked
Love the shampoo. The product lid was not put on tight and the shampoo leaked all inside box. Since I needed it right away, I didn’t have time to return for a replacement checking product lid in the future would be appreciated.
Michaela –
Ich habe coloriertes Haar – und hohe Ansprüche. Shampoos, die pflegen, aber gleichzeitig die Farbe nicht auswaschen, sind rar. Das Color WOW Color Security Shampoo ist für mich eine echte Entdeckung: sanft zur Farbe, stark zur Kopfhaut – und dabei angenehm unauffällig.Reinigung ohne RückständeDas Shampoo ist silikonfrei, sulfatfrei und frei von dicken Filmbildnern – und das merkt man sofort. Die Haare werden gründlich gereinigt, ohne dass sie sich „entblößt“ oder stumpf anfühlen. Keine klebrige Rückstände, kein überpflegter Film – einfach reine Haare.Farbschutz deluxeMeine Farbe bleibt länger intensiv . Das Produkt hält also, was es verspricht: Farbbrillanz bleibt erhalten.Für sensible KopfhautIch neige zu Juckreiz bei vielen Shampoos – hier: nichts. Kein Spannen, kein Kribbeln. Das Shampoo ist ph-hautneutral, schäumt schön fein und riecht dezent-sauber, ohne Parfumkeule.AnwendungstippEs schäumt eher leicht – nicht irritieren lassen. Lieber gut einmassieren und zwei Durchgänge machen, dann entfaltet es seine volle Wirkung. Und unbedingt ein gutes Pflegeprodukt danach verwenden – Color WOW bietet hier passende Conditioner oder die Dream Coat-Serie.
Valentina –
Lascia i capelli molto morbidi, adatto ai capelli bruciati
FeiLi –
Not such special as I expected from the reviews…average good shampoo.
JackieJ –
Brilliant product cleans & leaves my hair shiny and manageable every time
Ms T –
From second use improvement in scalp and hair. Fine hair with colour this product is exceptional!