L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

Original price was: 10.99$.Current price is: 9.97$.

SAR: ﷼37.39
PKR: ₨ 2,777.04
AED: AED36.62

SKU: B07P7L1HFN Category: Hair Care Brand: L'Oreal Paris

Description
Reviews (13)

Price: ~~$10.99~~ - $9.97
(as of Jan 21, 2026 00:52:03 UTC – Details) You don’t have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.
Product Dimensions ‏ : ‎ 2.96 x 2.23 x 7.48 inches; 8.5 ounces
Item model number ‏ : ‎ 071249395349
UPC ‏ : ‎ 071249395349
Manufacturer ‏ : ‎ L’Oreal – Hair Care
ASIN ‏ : ‎ B07P7L1HFN
Best Sellers Rank: #1,571 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #49 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (27,713) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure’s Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
For Best Results: Use EverPure’s Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

13 reviews for L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

krystal vasquez – January 21, 2026

Keeps blonde tones bright and brass-free!I
This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫
Dilmara L – January 21, 2026

Best purple shampoo I’ve ever used
I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets.My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way.Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!
Mouse – January 21, 2026

very conditioning
Love this shampoo for my salt & pepper hair. Brightens the silver right up. not much scent and leaves my hair so soft and shiny. Way more conditioning than shimmer lights.
Blondie – January 21, 2026

Excellent product but a touch drying
This shampoo works. I think as evident by how my hair looks which I love and am very happy with the results. But I took a star off because it’s very drying. I had to use a deep conditioner on top of my daily conditioner which is very hydrating thankfully. So this shampoo works just make sure you condition well after.
A. Fitzgerald – January 21, 2026

Keeps highlights bright between visits
Great product to use between highlight appointments-brightens color and takes away brassiness. My hairdresser couldn’t believe it had been exactly 3 months since I last saw her. My highlights still looked recent because I was using this shampoo about once every 10 days. Highly recommend
Morgan – January 21, 2026

Takes the Brass Out — Salon Results at Home!
I’ve tried several purple shampoos over the years, and this one from L’Oreal EverPure is by far my favorite! It smells amazing (a huge plus), and unlike some other toning shampoos, it doesn’t dry out my hair. I have highlighted blonde hair that tends to get brassy between salon visits, and this tones it beautifully — my hair looks cooler, brighter, and fresher after just one use.I also love that it’s sulfate-free, so it’s gentle on my color-treated hair and doesn’t strip it. The consistency is rich, and a little goes a long way. I leave it on for 3-5 minutes, and it gives me noticeable results without the over-toned purple hue some other brands leave behind.If you have blonde, silver, or highlighted brown hair, this shampoo is a must-have. Great price point too. Will definitely be repurchasing!
grigs – January 21, 2026

Only on hair….
Great price and brings out your color and removes any brassiness but stains the shower. Be careful with this product as it will stain walls in the shower. Make sure to wipe it off right away. Only use on your hair:). When using this product I do let it sit for a while and rinse then wash my hair with regular shampoo since I find my hair to feel greases after a few days but I believe it’s because I do go 4-5 days between washing. With the second shampoo it’s good, no grease.
Michael Gonzalez – January 21, 2026

Really good
I’ve been using this toning shampoo for a few weeks now, and I can already see a big difference in my hair. It really helps neutralize the yellow tones and keeps my gray/silver hair looking fresh and bright. The texture is smooth, and it lathers well without leaving my hair dry or heavy.After each wash, my hair feels soft, manageable, and has a nice healthy shine. I also like that it doesn’t have an overpowering smell, which makes it pleasant to use regularly.If you have gray, silver, or highlighted hair and want to maintain a cool, natural tone, this shampoo is definitely worth trying. I’m very happy with the results!
Mariana Lebrija – January 21, 2026

Es bueno el producto
cfwest – January 21, 2026

On sale it is a great product for streaked or tinted hair
Jennie – January 21, 2026

So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
Mustard – January 21, 2026

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
Elizabeth – January 21, 2026

Deja suave el cabello y mantiene el color brillante