Price: $24.00 - $14.67
(as of Feb 04, 2026 17:52:12 UTC – Details)
Product description







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Customer Reviews
4.7 out of 5 stars 2,731
4.7 out of 5 stars 5,969
4.6 out of 5 stars 4,150
4.6 out of 5 stars 1,907
Price
$30.52$30.52 $37.00$37.00 $14.53$14.53 $33.99$33.99
Sulfate Free Formula
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Adds Shine
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UV, Environmental & Thermal Protectant
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Improve Elasticity & Reduces Breakage
✓
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Preserves Hair Color, Improves Vibrancy
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Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
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Keratin Protein Enriched
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No Added Sulfates
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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT’S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.5 x 2.5 x 10 inches; 10 ounces
Item model number : 37/10
Department : womens
UPC : 898571000372
Manufacturer : It’s a 10
ASIN : B006Z8B5HS
Best Sellers Rank: #10,332 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #297 in Hair Shampoo
Customer Reviews: 4.7 4.7 out of 5 stars (5,978) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
This shampoo offers sulfate free, sodium chloride free, paraben free, keratin protein infused, prevents breakage, preserves hair color, restores elasticity, protects from sun damage, locks out humidity, and protects from thermal styling


















Miss Molly –
Great product!
Works well on my long hair. Leaves it very silky and soft!
Tina –
A Reliable Deep Conditioner great for Longer, Thick, and Course Hair
The It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I’m thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It’s clear that I’m paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It’s a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process – Most often it’s been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it’s also a practical option for those who like to make the most of every drop.In conclusion, the It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it’s true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you’re on the hunt for a shampoo that truly performs, this one ticks all the boxes.
Jessica Hernandez –
Salon-Quality Hair at Home!
My hair has never felt this soft! This deep conditioner with keratin is a total game-changer. It repaired my dry, frizzy ends after just one use and left my hair shiny, smooth, and smelling incredible. It’s like a professional salon treatment right at home. If your hair needs some love, this is a must-have!
Amazon Customer –
Great product
I really like this product. With the humidity we have in Louisiana, this calms down my frizzes.
It’s Lani –
A little goes such a LONG way
First impression – ok, let’s give it a try and buy itSecond impression – I FOUND THE HOLY GRAIL OF HAIR PRODUCTSMy first impression came from my hair stylist. She used a slightly different It’s A 10 product every time she’d wash my hair so I purchased some for myself. I didn’t use it as often and in the correct way because I always saw her for my haircare needs.Now, I’m all natural with 4b hair about an inch from my bra strap. I recently decided to wear my natural hair out and I was about to go to the salon, pay $75 for a deep conditioning scalp treatment and flat iron when I decided I’d pay $50 for It’s a 10: Hair Mask, Leave-In Spray Plus Keratin, and Shampoo Plus Keratin. And it gets better – A little goes a long way!It’s A 10 Miracle Hair Mask , 8-Ounces JarsIt’s a 10 Miracle Leave-In Plus Keratin – 4 OzIt’s a 10 Miracle Shampoo Plus Keratin, 10 OunceI’M ECSTATIC AT MY RESULTS!I have a very dry scalp with flakes and all. The Miracle Hair Mask has Apricot Kernel Oil and Linseed Extract that repairs dry scalp.I also want to start wearing my hair out straightened. The Shampoo has keratin that aids in keeping my hair straight, locks out humidity and protects from heat and sun damage. The Leave-In replaces any loss protein in my hair, defrizzes, and adds a little shine. These are things I have seen in the past 2 days.The whole process took maybe 3-4 hours and I plan on repeating this every week (then, every 2 weeks once my scalp is healthy and my hair is trained).1) I washed my hair in 4 sections with the Miracle Shampoo twice, focusing on the roots and scalp where the flakes hang out.2) I towel dried (hair still damp) and applied the Miracle Mask, in 6 smaller sections, starting at the ends and a bit to my scalp. With my hair covered in the mask, I twisted the 6 sections into individual twists and put on 2 plastic caps to seal in the moisture and sat for about an hour watching a lecture.3) I washed the mask out in the 6 sections and towel dried my hair before blow drying with my $15 Andis hair dryer Andis Ceramic Ionic Styler Hair Dryer, Gold (82105) with the comb attachment.4) In 6 sections, I sprayed a little of the Miracle Leave-In, focusing on the ends, and combed it through before applying 1 pass of the straightener with my $45 Jilbere flat iron Jilbere Porcelain Flat Iron 1 1/2 Inch and leading with my comb.I recommend these products to EVERYONE and I hope my experience has provided some insight on whether this product line is right for you. I wrap my hair at night and in the morning, I spray a little Leave-In and if I need to touch up with my flat-iron, no big deal and I’m out the door, hair still straight, rain or shine.
G Venkatesh –
It’s a 10 product is good
Salma ait lazrag –
Plus qu’à tester
Suzie Murphy –
Good shampoo getting pricey
Tim Skinner –
This shampoo has a rather goofy name but it might be the best I’ve ever bought. It lives up to all its claims. Other brands I’ve tried don’t quite measure up to this, in terms of the “silky feel” one hopes for with a Keratin shampoo. Only wish the bottle was bigger because my shampoo is proving to be rather popular around here. I will buy more.
SF –
Qualitative hochwertiges Produkt auf Frisör Level , sehr sparsam und ergiebig , lässt sich gut verteilen Und dosieren durch die pumpflasche